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Good Things
Social Media Strategy + UX Analysis
During university I worked in a team producing work for a sustainable gift company named Good Things. Our work was split across two terms: term 1 focused on an Instagram content strategy to boost engagement and brand awareness; term 2 focused on a UX analysis of the company’s website navigation bar.
Supporting artefacts (Figma)
Term 1 — Instagram content strategy
Term 1's brief was to: summarise the companies key user group and create User Personas, Competitor Analysis, review current social media analytics, implement a social media strategy and test a market response to it, review how successful this market response was. (Slides taken from end of term presentation)
Term 2 — Navigation UX analysis + prototype
Term 2's brief was to perform a detailed analysis of the companies website from a User Experience perspective – conduct observations on users and implement a prototype.
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